Learn how to make your business so compellingly unique that consumers will say, “I have to go to that place!”
Course schedule
This online course includes interactive content that will have a tremendous impact on your business!
Our next course will be delivered on
Four (4) Mondays
May 1, 8, 15, 29
6:30pm to 8:30pm
Course Fee: $800 (+GST) per participant
PLUS you will get more follow-up support! We have you covered with
Access to one-on-one Destination Creation coaching sessions Monthly networking meetings
The Destination Creation Course is a valuable tool to help business owners grow their revenue and change their communities. Regardless of the situation of the business, of your community, or your association, this class will give businesses tools they don’t have now, and every business can use this material to grow their sales and customer traffic.
At my customized Destination Creation Course, participants will learn how to change their business into a Consumer Destination that is consistently preferred by customers over their competitors (and this includes online competitors, including Amazon). Business owners will learn an entirely new business strategy with new tools that they’ve never been taught.
The Destination Creation Course is an online class based on Jon Schallert’s Destination Marketing Strategy that he developed over more than three decades of helping small businesses boost their local customers, increase their out-of-area customer traffic and drive their business revenue and profits. Practical, economical strategies and tips that originated at Schallert’s Destination BootCamp in Colorado.
“This class is designed to take proven traffic building and revenue growth concepts and make them more accessible to business owners across North America without the need to take time off and travel to a training session,” Schallert says.
Below is a list of the individual components participants will learn at my Destination Business Course:
FIRST
Learn how to make your business so compellingly unique that consumers will say “I have to go to that place!” Even if your business is primarily online, your targeted prospects will choose to buy from you and NOT from your competitors. The lessons I’ll share are from actual examples of businesses that are implementing my Destination Strategy that will immediately relate to your business.
SECOND
You’ll learn why you can NEVER WAIT for your marketplace to change. You must focus on changing your business and stop focusing on all the groups that you think aren’t doing enough for your community or your industry. It’s not your chamber, economic development department, your association, your suppliers, your franchise, your city, town, county, downtown, Main Street, or any government agency’s responsibility to elevate your business into a Destination. It’s all up to you, as a business owner, and I’m going to show you how to correct it.
THIRD
You will learn actual, proven lessons from the most proactive business owners in North America who have been interviewed and studied over the course of 30+ years. We didn’t make this stuff up. Everything I’m going to teach you is being used right now by successful business owners.
The Destination Creation Course is a 7-chapter class.
Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
About the Trainer
Pierre Cormier CMC CAC;
Partner ClearThink™ Group
Pierre is a seasoned professional advising business leaders in achieving solid growth for over 24 years. His entrepreneurial zest provides a high level of energy and devotion to all client projects. As a professional consultant and business coach, Pierre has mentored hundreds of entrepreneurs in reaching optimal potential and performance. Pierre has extensive expertise in the field of market research, opportunity identification & assessment, business strategy and planning, and business coaching.
Pierre’s consulting experience in the tourism, retail, agri-business, technology, manufacturing and professional services sectors brings depth and knowledge to all client projects in Alberta, including Visitor Friendly Business Coaching Program (Olds, Sundre, Sylvan Lake, Crowsnest Pass); ClearThink™ Business Coaching Program (Sylvan Lake, Bentley and Strathmore); the Back to Business Coaching Program (Ft McMurray and RM of Wood Buffalo), the Alberta Open Farm Days Coaching Program (across rural Alberta).
Pierre’s current accreditations and memberships include Certified Trainer – Destination Creation Bootcamp, Certified Management Consultant (CMC), Certified Agricultural Consultant (CAC), Canadian Association of Farm Advisors (CAFA), Indigenous Tourism Alberta (ITA), Alberta Bison Association and Sylvan Lake Chamber of Commerce.
ClearThink™ Group | An Overview
Relevant Experience and Objectivity
ClearThink™ Group is a woman founded and owned, management consultancy providing top quality consulting expertise to entrepreneurs in Canada since 1992. We have extensive expertise in the field of market research, opportunity identification & assessment, strategy development, and business coaching. We have broad experience in agri-business, technology, and tourism sectors. We bring objectivity to every project: As we work through the process, we bring a trained eye to the situation to help make things clearer and provide a balanced perspective when looking at the issues.
A Team Approach
Throughout the course of our projects, our team will work to better understand the unique challenges and opportunities facing business leaders. We advocate effective communication through participation, input and sharing of information, which is most important to the overall success of our consulting engagements.
Award Winning Professionals
ClearThink™ Group has achieved national and international award recognition by their peers:
Professional designations
Certified Management Consultants (CMC)
The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession.
The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada (the Canadian Association of Management Consultants) administers, and its provincial institutes confer, the CMC designation in Canada.
As CMC’s, we abide by the Uniform Code of Professional Conduct with intelligent, ethical and reliable management consulting services. Our perspective has steadfastly remained as objective observers, trusted advisors and when required, hands on implementers.
Canadian Association of Farm Advisors (CAFA)
The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness.
The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness. CAFA advisors maintain high standards while continually increasing farm advisory skills and knowledge intended to provide measurable value to their farm clients.
Making use of the knowledge and expertise offered by ClearThink professionals brings a broader perspective and inspires new strategies to address our common goal: helping family farm businesses solve their unique challenges.
Fellow Certified Management Consultant (FCMC)
The Fellow – Certified Management Consultant (FCMC) designation, is awarded to CMC-registrants of the Institute who have shown many years of ongoing excellence & innovation in their craft; significant contribution to the advancement of our professional community; and been exemplary in giving back to the community at large and being ethical in their work.
Certified Agricultural Consultants (CAC)
The Certified Agricultural Consultant (CAC) designation represents experience, capability, adherence to ethical and professional standards relating to Canadian Agri-food businesses and organizations.
GET IN TOUCH
You are not only assured of valuable insight from a trusted advisor but together, we will develop realistic solutions that positively impact the organization. Every project involves change and we are skilled to help you confidently lead this change in your organization.