Top 5 Tourism Trends for 2026

Pierre Cormier
June 5, 2026

Roger Brooks recently shared his Top 5 Tourism Trends for 2026, highlighting that travelers are choosing experiences over destinations.

They are looking for slower, more personal, hands-on experiences connected to local food, culture, people, and place.

For farms, ranches, and rural communities, this is a real opportunity.

#Agritourism fits beautifully with these trends by offering:

🏵️ A chance to meet the people behind the food
🏵️ Seasonal and hands-on farm experiences
🏵️ Rural routes and scenic stops
🏵️ Learning opportunities rooted in agriculture
🏵️ Authentic connections with people and place

It reinforces the importance of developing visitor-ready experiences that help visitors imagine what they can do, learn, taste, and feel when they arrive.

As travel becomes more personalized, rural destinations have a tremendous opportunity to stand out by sharing authentic stories, local flavours and memorable experiences.

Agritourism is well positioned for where travel is going.

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Certified Management Consultants (CMC)

The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession.

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The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada (the Canadian Association of Management Consultants) administers, and its provincial institutes confer, the CMC designation in Canada.

As CMC’s, we abide by the Uniform Code of Professional Conduct with intelligent, ethical and reliable management consulting services. Our perspective has steadfastly remained as objective observers, trusted advisors and when required, hands on implementers.

Canadian Association of Farm Advisors (CAFA)

The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness.

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The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness. CAFA advisors maintain high standards while continually increasing farm advisory skills and knowledge intended to provide measurable value to their farm clients.

Making use of the knowledge and expertise offered by ClearThink professionals brings a broader perspective and inspires new strategies to address our common goal: helping family farm businesses solve their unique challenges.

Fellow Certified Management Consultant (FCMC)

The Fellow – Certified Management Consultant (FCMC) designation, is awarded to CMC-registrants of the Institute who have shown many years of ongoing excellence & innovation in their craft; significant contribution to the advancement of our professional community; and been exemplary in giving back to the community at large and being ethical in their work.

Certified Agricultural Consultants (CAC)

The Certified Agricultural Consultant (CAC) designation represents experience, capability, adherence to ethical and professional standards relating to Canadian Agri-food businesses and organizations.