There’s something powerful happening across Alberta right now.
This week, the transition from the Alberta Farm Fresh Producers Association (AFFPA) to Agritourism Alberta was picked up in the media — a signal that something bigger is happening across our province.
Agritourism is no longer a niche.
Across Alberta, farms and ranches are opening their gates — not just to sell products, but to share experiences, build connections and strengthen rural economies.
This rebrand reflects that shift.
For nearly 15 years, I’ve had the opportunity to spend time on farms and ranches — walking fields, sharing meals and listening to the stories behind the gates.
More and more, those gates are opening — reflecting what’s already happening on the ground.
And it signals where we’re going next.
📰 This early media coverage captures that shift:
https://lnkd.in/gr3iG4Xi
Agritourism is helping farms diversify, communities grow stronger, and visitors reconnect with where their food comes from.
This is about more than a name change.
It’s about building the foundation of a sector.
Alberta Farm Fresh Association rebrands as Agritourism Alberta to reflect growing sector
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Certified Management Consultants (CMC)
The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession.
The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 45 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada (the Canadian Association of Management Consultants) administers, and its provincial institutes confer, the CMC designation in Canada.
As CMC’s, we abide by the Uniform Code of Professional Conduct with intelligent, ethical and reliable management consulting services. Our perspective has steadfastly remained as objective observers, trusted advisors and when required, hands on implementers.
Canadian Association of Farm Advisors (CAFA)
The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness.
The Canadian Association of Farm Advisors is a non-profit professional organization dedicated to assisting farm businesses by increasing the skills and knowledge of farm advisors. Its mission is to continually improve the quality of advice being given to farm producers and their families, including agribusiness. CAFA advisors maintain high standards while continually increasing farm advisory skills and knowledge intended to provide measurable value to their farm clients.
Making use of the knowledge and expertise offered by ClearThink professionals brings a broader perspective and inspires new strategies to address our common goal: helping family farm businesses solve their unique challenges.
Fellow Certified Management Consultant (FCMC)
The Fellow – Certified Management Consultant (FCMC) designation, is awarded to CMC-registrants of the Institute who have shown many years of ongoing excellence & innovation in their craft; significant contribution to the advancement of our professional community; and been exemplary in giving back to the community at large and being ethical in their work.
Certified Agricultural Consultants (CAC)
The Certified Agricultural Consultant (CAC) designation represents experience, capability, adherence to ethical and professional standards relating to Canadian Agri-food businesses and organizations.